In the global oral care market, the children’s segment is governed by a unique set of rules. Unlike adult products, where aesthetics often drive impulse

In the dynamic world of Fast-Moving Consumer Goods (FMCG), the oral care sector remains a stronghold of consistent demand. However, within this broad category, the

In the fast-moving Fast Moving Consumer Goods (FMCG) sector, oral care remains a cornerstone category for retailers, pharmacies, and distributors. Within this vertical, the children’s